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Half-naked Desigual Party

Desigual fashion brand holds the half-naked parties worldwide every year. First hundred visitors who take off their clothes leaving on just underwear outside the Desigual shop are rewarded with two pieces of Desigual clothes of the their choice.

We organized both half-naked parties – the first and the second year - for Desigual brand in Czech Republic.

We provided the permission from the Prague city district and the municipality, street closure, laying of the red carpet... We secured the DJ, the presenter (first year was hosted by Nikol Moravcová, the second one by Patrik Hezucký). We provided the catering for media and invited the representatives of the media. There were over 500 people willing to take off their clothes the second year of the party. First of them had arrived at 9 pm the evening before the actual event started at 9 am in the morning the other day.

 
Art photographs auction for DebRa foundation

The DebRa foundation supports people with the butterfly disease. And the actress Míša Maurerová is the face of this charity project. The make-up school Surface made up the actress’s face and the professional photographer Martina Gonšenicová took the pictures of her. Nobody would recognize the actress on the pictures. Those six photos were auctioned in Galerie Louvre. The money raised went to the DebRa foundation. FG Forrest company won at the auction and gave the money to Jitka Čvančarová – representative of the DebRa foundation and to Petra Koudelková who suffers from the butterfly disease.

 
Misa Maurerova in the process of photoshooting.
Representative of DebRa foundation, Jitka Čvančarová, and Petra Koudelková,
Misa Maurerova in front of her portrait.
Desigual - store opening in Centrum Chodov

Since Desigual has become successful in Prague's Palác Koruna, Desigual decided to open its another store in May 2012 in the shopping centre Centrum Chodov. Mostly lifestyle media took part in the opening ceremony. The party room was decorated by the balloon decoration, a festive catering was served, moreover, there was also the fashion show presenting  the trends of spring/summer 2012. 

 
Hair stylist salon Michelangelo grand opening

The famous Czech hair stylist Michal Červený asked our PR agency to organize a grand opening of his new salon Michelangelo in Jindřišská passage. Thus we invited five popular stars of the Czech show business to become the patrons of the salon. All of them – the presenter Nikol Moravcová, actress Jana Bernášková, opera singer Andrea Kalivodová, singer Míša Malá have beautiful hair – the reason why we have chosen them. The main star and the face of the salon was singer Tereza Mátlová, who also sang at the opening.