Deichmann - Day off at the beach

"Day off at the beach." That was the motto of the Deichmann press conference, which aimed to present the spring footwear trends to the media. Due to the theme of the event, we chose the Prague Jazz Dock, which looks as if it is sailing on the Vltava river, as the location, and for the Slovak event we rented the botel on Danube river. The hostesses wore a lifeguard costumes, we arranged a themed photo corner styled in the beach spirit, we used pebbles, seashells, real palm trees and sunbeds for the decorations. The fashion show was based on the motifs of forest fairies dancing on the water surface. We had a fairy costume made for the dancers and, accompanied by a grand piano, they presented 20 pairs of shoes and several handbags from the Deichmann spring collection. We also coordinated the refreshments according to the theme, so that the theme of water was included in the entire concept of the event.